Privacy Policy

EventMatey respects your privacy and is committed to protecting your personal data. This policy explains how we use information when you visit our website, use the EventMatey platform, organise an event, make a booking or donation, or contact us.

Last updated: 2 September 2026

1 Who we are and who controls your data

EventMatey is owned and operated by Urban Fox Digital Ltd, registered in England and Wales under company number 17112263, with its registered office at 128 City Road, London, United Kingdom, EC1V 2NX.

For account administration, billing, support, platform security, fraud and abuse prevention, legal compliance and EventMatey’s own business operations, Urban Fox Digital Ltd is the data controller.

For buyer and attendee information collected for an organiser’s event, the organiser normally decides why and how that information is used. The organiser is therefore normally the controller and EventMatey acts as its processor when providing the organiser’s chosen services. The organiser is responsible for explaining any additional ways it uses that information.

Urban Fox Digital Ltd holds Information Commissioner’s Office registration ZC111176. The ICO register currently shows the company’s former name, Urban Fox Apps Ltd. Companies House records that this is the same company, renamed Urban Fox Digital Ltd. ICO registration records payment of the relevant data-protection fee; it is not certification or proof of compliance.

2 The information we use

Depending on how you use EventMatey, we may process:

account, identity and contact information;
organiser profile, business, seller, company, charity and VAT information;
seller-reporting information required by law, which may include dates of birth, National Insurance numbers, tax references and addresses;
event listings, booking and order records, tickets, seat selections, donations, Gift Aid declarations, access needs and form answers;
payment status and information received from Stripe, although EventMatey does not store full card details;
pay-at-event amounts confirmed by organisers;
support messages and other communications; and
IP addresses, browser and device information, security records, service logs and performance information.

We normally receive this information from you, other authorised users of an organiser account, buyers and attendees, organisers, and connected services such as Stripe. Where the law requires a check, we may also use a reliable source such as Companies House.

3 Why we use personal data

We use personal data to create and manage accounts, operate event listings and checkout, deliver tickets and confirmations, support users, provide reports, prevent fraud and misuse, secure the service, investigate problems, meet tax and digital-platform reporting duties, and improve EventMatey’s reliability.

Our legal basis is usually:

Contract, where the information is needed to provide the requested EventMatey service, booking or account feature.
Legitimate interests, where it is needed to operate and protect the service, provide support, prevent fraud, keep necessary records or improve reliability.
Legal obligation, where it is needed for tax, accounting, digital-platform reporting, sanctions, valid authority requests or another legal duty.
Consent, where you choose optional marketing or another optional use that requires consent. You can withdraw consent at any time.

4 Information you need to provide

Details marked as required are needed to provide or secure the relevant service. Seller identity and tax information is required where EventMatey must complete digital-platform checks or reporting. If required information is not provided, EventMatey may be unable to open or maintain an account, publish a paid or pay-at-event event, complete a booking, or provide the relevant feature. Optional fields are identified separately.

5 Service messages and marketing

We may send service messages needed to operate EventMatey, such as booking confirmations, tickets, security notices, seller-reporting reminders and important account or event updates. These are not marketing messages.

If you choose to receive marketing, we may send information about EventMatey features or services. You can opt out at any time using an unsubscribe link or by contacting us. We may also make proportionate business-to-business contact with relevant organisers or organisations where the law permits, and will respect any objection or opt-out.

6 Sharing and service providers

Buyer and attendee information is shared with the organiser responsible for the relevant event. We also use service providers for hosting, infrastructure, database storage, email delivery, security, support and payment-related functions. We share only what is reasonably needed for those services and use appropriate contractual and operational safeguards.

Stripe processes online card payments on organisers’ connected Stripe accounts and may act as an independent controller under its own privacy terms. Where digital-platform reporting rules apply and a report is due, EventMatey may share the required seller, transaction, fee and payment information with HM Revenue & Customs and provide the seller with the required copy. We may also share information with professional advisers, regulators or authorities where reasonably necessary or required by law.

7 International transfers

EventMatey uses infrastructure in the United Kingdom and European Economic Area, and some suppliers may process or access personal data outside the UK. Where personal data is transferred outside the UK, we use a lawful transfer route and appropriate safeguards, such as UK-approved contractual protections and provider security measures. Contact us if you would like more information about the safeguards used for a particular provider.

8 Cookies, browser storage and analytics

The public website and EventMatey platform currently use cookies or browser storage only for essential service functions, security, sign-in, checkout, ticket access, fraud prevention, dismissed notices and limited preferences. We do not currently use advertising tracking cookies, cross-site tracking or non-essential analytics cookies.

If optional analytics, advertising or similar technology is introduced later, we will update our information and provide consent controls before enabling it where consent is required. See our Cookie Policy for more detail.

9 Special-category information

An organiser may need limited information about access or dietary requirements, which can sometimes reveal health, religious or other sensitive information. The organiser is responsible for asking only for information it genuinely needs and for having a lawful basis. EventMatey processes that information only to provide the organiser’s requested service, where the law permits or requires it, or where it is needed for legal claims.

10 Retention and security

Different records are kept for different periods. We consider account status, whether a booking or event is still active, operational need, support and dispute requirements, fraud prevention, security, and legal, tax and accounting duties. Where digital-platform rules require due-diligence and reporting records to be retained, EventMatey will apply the required period, which may be at least five years even after an organiser closes its account. Protected backup copies may remain until they are overwritten through the normal backup cycle.

We use technical and organisational safeguards intended to protect personal data. Sensitive tax identifiers are encrypted using a dedicated key, hidden in normal account views, protected by stronger checks when changed, and excluded from routine application logs. No online service can guarantee absolute security.

11 Your rights

Depending on the circumstances and why information is used, you may have rights to access, correct, delete, restrict or transfer personal data, to object to certain uses, and to withdraw consent where consent is the legal basis.

Requests about buyer or attendee information for a particular event should usually be sent to the organiser first. For EventMatey’s own use of information, contact us using the details below. We may need to confirm your identity before responding and will normally respond within one month.

You may also have the right to complain to the UK Information Commissioner’s Office. You can object to direct marketing at any time. Where we rely on legitimate interests, you can object and we will stop unless there are compelling legitimate grounds to continue or the information is needed for legal claims.

12 Other websites and changes to this policy

Our website and platform may link to third-party websites, applications or services with their own privacy information. We do not control those services, so please read their policies before providing information to them.

We may update this policy when EventMatey, our suppliers or the law changes. The current version and date will remain available on this page, and we will provide an appropriate notice where a change materially affects users.

13 Contact us

For privacy questions or to exercise your rights, contact:

Urban Fox Digital Ltd
128 City Road, London, United Kingdom, EC1V 2NX
[email protected]